Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, today reported that the American Idol Web site, IdolOnFox.com, captivated the largest at-home audience during the sixth week of competition since the show first aired in 2002, with 463,000 unique visitors for the week ending February 27.
Since the shows second season, the sixth week begins the round of performances that determine the final contestants and allows the American public its first opportunity to vote on the next American Idol.1 American Idols online popularity is steadily growing as the sixth week in 2005 jumped 16 percent, compared to the sixth week in 2004; the site skyrocketed 75 percent compared to the same week from the first season in 2002, according to Nielsen//NetRatings (see Table 1).
American Idol is yet another example of a TV show that has effectively engaged its users between mediums such as TV and the Internet. This level of user engagement is critical for advertisers to sell their wares and grow their brands. said Kaizad Gotla, Internet analyst, Nielsen//NetRatings.
Visitors to IdolOnFox.com found contestant information the most fascinating portion of the site, drawing 56 percent of the sites audience. Exclusives on the contestants, general show information, bonus games and e-cards captured 28 percent of the audiences attention, while 27 percent of the visitors viewed photos and videos from previous episodes (see Table 2).
Three contestants captured online visitors attention: Carrie Underwood, Mario Vazquez and Jared Yates were among the most viewed contestant pages for the week ending February 27. Carrie captured 13.4 percent of the sites audience, followed by Mario Vazquez, who drew 11.5 of the sites visitors, and Jared Yates, eliminated on February 23, who attracted 7.6 percent of sites traffic (see Table 3).
Additional Nielsen//NetRatings Week on the Web:
Sweepstakes Brings Visitors to DIYNetwork.com
Do It Yourself Network jumped 72 percent at home during the week ending February 27, according to Nielsen//NetRatings, as DIYNetwork.coms Great Garage Giveaway broke ground on February 17. Forty-one percent of the sites 611,000 unique visitors entered the sweepstakes for a chance to win $50,000 to build a dream garage and score a new 2005 GMC Sierra 1500 Crew Cab.
Goofy Flash Videos Draw Audiences Online
Entertainment Web site Albinoblacksheep.com rose 38 percent during the week ending February 27, from 329,000 unique at-home visitors, as site visitors amused themselves with a multitude of Flashenabled videos. The site attracted 455,000 unique visitors with 20 percent viewing The Llama Song and 17 percent watching Numa Numa, featuring Gary Brolsmas lip sync performance of “Dragostea din Tei.”
About Nielsen//NetRatings
Nielsen//NetRatings, a service provided by NetRatings, Inc. (Nasdaq: NTRT), is the global standard for Internet audience measurement and analysis and is the industry’s premier source for online advertising intelligence with its NetView, AdRelevance, @Plan, WebRF, MegaPanel and SiteCensus services. Covering 70 percent of the world’s Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business. For more information, please visit www.nielsen-netratings.com.
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